The article outlines the profound transformation of the Alpine region from a peripheral agricultural area into a prosperous, diverse economic space with growing importance for sustainable development. Key factors such as entrepreneurial spirit, intercultural traditions, and high quality of life support the rise of new service sectors, high-tech industries, and regional cooperation. Challenges include climate change, structural shifts in tourism and agriculture, and the risk of being squeezed between surrounding metropolitan areas. The Alps, however, offer a strong identity, innovation potential, and a positive sustainability image. Strengthened cooperation between regions, businesses, and policymakers could turn them into a European laboratory for high-quality sustainable solutions.

Schleicher-Tappeser, Ruggero (2007): The Alpine space as sustainable business location. In “Structural Change in Europe 5: Cities and Regions Facing up to Change”. Bollschweil: Hagbarth Publications.

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